How to Successfully Advertise On Facebook

Published Date: Nov 22, 2018

  Facebook is one of the biggest digital ad platforms worldwide.


Due to the largest user base it has, Facebook is now one of the biggest social platform – over 2.2 billion users.

This also makes it one of the biggest digital advertising system. It has been proven that Facebook ads are highly efficient and super profitable if you can do it in the right way. 


If you aren’t already making money with Facebook ads or don't even running ads on the social platform like Facebook, learn from this guide on how to successfully advertise on Facebook.


Facebook advertising, with its many options and details to take into account, might seem intimidating for beginners. Once you get the hang of it, you won’t feel overwhelmed anymore but grateful to have discovered such a great platform to advertise your products and services.

1. Facebook Advertising Tool


Some of the greatest advantages of Facebook advertising include the fact that the platform offers amazing customization options. You have creative control over the design of your ads. Furthermore, it allows businesses to promote their stuff to users without having to wait for users to find them.

For brands and small businesses looking for some tips on how to successfully advertise on Facebook, it should be mentioned that there are two ad management tools you can use. They are Facebook Ads Manager and Power Editor. Both of these tools are free. The first one is easier to use and the preferred option for beginners. Power Editor is for more advanced users as it’s a more complex tool designed for managing large-scale advertising campaigns.

In this Facebook advertising guide, we will be focusing on advice referring to the Ads Manager’s Create an Ad process.

2. What can Facebook Ads Manager do?

First off, we should tell you where you can find Facebook Ads Manager. On your Facebook page, click on the drop-down arrow in the right corner and there you will find the Manage Ads option.

The Facebook Ads Manager is a tool that helps you set up and optimize your ad campaigns. As for its functionality, these are the most important things it can do:

create new ad sets and ads,

target different audiences,

optimize ad campaigns,

monitor an ad campaign’s performance,

3. A/B test Facebook ad campaigns.

The dashboard of the Ads Manager is quite complex. It has lots of options and will allow you to manage every aspect of your Facebook ads creation process. Among the features, it includes, there is the top navigation bar, the Create ad option, reporting table of your Facebook ads, ads filters and stats filters.

4. Tips on how to successfully advertise on Facebook

Build a strategy

Having a strategy in place is paramount to success. If you want to learn how to successfully advertise on Facebook, you need to know from the get-go:

what product/service you are about to promote,

what audience you will target,

how people will use your product,

what needs the product fulfills,

what is the aim of the campaign?

And if you have no idea of it, it's really helpful for you to learn from others. Find yourself a third-party Facebook ad example tool like  and you can search for hundreds of relevant ads in your niche market, check their ad performance and learn from the best to start your own marketing.

5. Determine your objective

The first thing you need to do in Facebook’s Ads Manager is to choose an objective for your campaign. It’s important to choose the appropriate one. Other aspects of the creation process are based on your objective, like ad placement, optimization, and so on.  The list of objectives you can choose from includes: brand awareness, traffic, reach, app installs, lead generation, messages, video views, conversions, sales, store visits.

6. Choose wisely when creating your target audience and choosing ad placement

When creating Facebook ads, you can target them to specific users based on their location, age, gender, interests, etc. Moreover, you can use custom audiences. This allows you to target certain people from your email list or users who have engaged with your brand in the past through Facebook, Instagram, email, your site.

Furthermore, you will need to choose where you want your ad to be shown. There are different options for mobile and desktop. Ads can be displayed in a user’s newsfeed, right column, messenger, in-stream videos and more.

7. Pay attention to details when you get to the creative section

The creative part of the process is where you have to be inventive. Come up with unique ideas to make sure you catch the attention of your potential customers. In this regard, the main advice we can give you is to use colorful imagery. They immediately grab attention. Also, create ads that contrast with the newsfeed as the visual part has the most impact.

But besides a great image or video, it’s also important to pay attention to small details that are easy to miss. For instance, at the bottom of the creative section, there are some options that can make a huge difference in your campaign. We are talking about the sections where you can input an ad copy, call-to-action and URL descriptions. 

8. Monitor and keep track of your ad’s performance

So you are here because you want to know how to successfully advertise on Facebook. Well, learn from your mistakes. In order to create more effective Facebook ads in the future, it’s a good idea to analyze the performance of each ad you create. Facebook Ads Manager allows you to do that. It shows relevant information about results over time and demographics breakdown.

At Last: What can help you for a quick start?

Now you may think that it will need a lot of training and works to produce a good ad for your product and all of those creative, testing job is too complicated for you to start.

That's why we'd like to introduce you the, a Facebook ad example tool to help you find the best performing ad creative to learn and apply. Just search the keyword to find the relevant ad and rank them by the social proof then you can easily have them, you can also check ad to see their landing page design, product pricing and marketing strategy.

Thousands of newbie and professional marketers are using Onlineadspyer to get the most of their Facebook advertising. Why don't you join us now and hop onto the waves that others created to start your profitable online business now?